The
Operating System
for Touring Artists
Day sheets, settlements, merch tracking, riders, stage plots, crew coordination, and financial intelligence — all in one app built for life on the road.
Built for the artist grinding it out in a van.
Powerful enough to scale all the way to full touring operations.
Know where the money went.
And how many Sharpies are left.
The Problem
Touring is a logistics nightmare run on spreadsheets and group texts
Every night is a different city, a different venue, a different promoter. The tools that exist were built for arena tours with full production teams — not for the 95% of working artists grinding it out in clubs and theaters. There's no single tool that handles scheduling, settlements, merch, riders, stage plots, crew coordination, and financial tracking — until now.
Scattered Information
Day sheets in Google Docs. Settlements on napkins. Merch counts in Notes app. Hotel confirmations buried in email. Every show day starts with "where's the info?"
Money Disappears
Without real-time settlement tracking, bands leave money on the table. Promoter math goes unchecked. Merch revenue leaks through the cracks. Nobody knows if the tour is profitable until it's over — if ever.
Enterprise Tools, Indie Budgets
Master Tour costs $780/year and was built for Beyonce's production team. Indie artists doing 200-cap rooms need something powerful but accessible — and it doesn't exist yet.
What We Built
Every tool a touring artist needs. One app.
TourForge replaces the spreadsheet chaos with purpose-built screens designed for the real workflows of touring artists. From load-in to settlement. From merch table to financial reports. Everything lives in one place.
Tour Brain Dashboard
One screen. Everything you need. Venue, schedule, weather, per diem balance, upcoming alerts, setlist preview, merch snapshot, guest list, burn rate. The single source of truth for show day.
Settlement Calculator
Capture advance tickets, day-of tickets, and comps separately. Auto-calculate band payout based on deal type — VS, guarantee, flat, or door deal. Check the promoter's math before you sign anything.
Merch Tracker
Full inventory management with count-in/count-out, cash vs card split, venue merch fee calculation, low stock alerts, and per-show sales reporting. Know exactly where every shirt went.
Multi-User Collaboration
Invite codes and QR join. Role-based views for managers, band members, merch managers, and sound engineers. Real-time crew chat. Everyone sees what they need — nothing they don't.
Tour Route Map
Visual tour routing with city pins, drive times, deal info, settlement status, hotel details, and total guarantee/settled stats at a glance. See the whole tour in one view.
Financial Intelligence
Revenue per show charts, expense donut breakdown, merch performance bars, burn rate tracking, and tour profit predictor — all in real-time SVG visualizations. Know if you're making money before the tour is over.
Band Rider Editor
Hospitality, technical/backline, and dressing room sections. Add items with quantities and notes. Share as text or export print-ready PDF to send to venues. No more emailing Word docs.
Stage Plot / Input List
Channel-by-channel input list with mic, stand, and notes per channel. Monitor mix editor with per-channel sends. Export PDF for the FOH engineer. Show up and sound right.
Google Places Integration
Search and auto-fill venue and hotel details using Google Places API. Automatic drive time and distance calculations between consecutive tour stops. Stop Googling addresses.
The Product
Built for the road. Designed for the dark.
TourForge uses a dark-first interface designed specifically for green rooms, backstage environments, vans and buses, and late-night settlements. Every screen was built around real touring workflows.
Today Dashboard
Show Detail
Song Library
Setlist Builder
Per Diem Tracker
Financials & Merch
Tour Finance
Show-Day Alerts
Guest List & Exports
Day Events & Venue
Tour Calendar
Venue CRM
Built From The Road Up
This didn't start in a boardroom
TourForge was born on the road — not from a band, but from the person keeping the wheels on. Jon Paul "Hogleg" Long spent years working with touring bands across Texas and the South, handling the logistics that nobody else wanted to touch. Settlements done on napkins. Merch counts in the Notes app. Day sheets buried in group texts. Hotel confirmations scattered across three different email threads.
After years of watching money slip through the cracks and logistics fall apart for every act he worked with, Hogleg — a designer with 25 years in the music industry — decided to build the tool he wished existed. Not a corporate product built by people who've never loaded a trailer at 2 AM. A real tool, built from the road up, by someone who's lived it.
Every feature in TourForge exists because I needed it on the road. This isn't a tech company guessing what touring artists need — it's someone who got tired of watching bands lose money and built the answer.
Who It's For
Built for the artist on the grind
TourForge isn't for everyone. It's for the artists who are actually out there doing it — loading their own gear, driving their own van, and trying to figure out if the tour is making money or bleeding it.
Indie & Regional Touring Bands
The 200-cap rooms, the 6-hour drives, the split hotel rooms. This is your tool.
Solo Artists & Singer-Songwriters
Manage your own tour without a team. One person, one app, everything handled.
Tour Managers & Road Managers
Give your artists professional-grade day sheets, settlements, and reporting — without the enterprise price tag.
Touring Comedians & Performers
Not just for musicians. Any touring artist dealing with venues, settlements, and merch.
The Team
Built by people who've been in the van
TourForge isn't a tech company guessing what touring artists need. It was built by someone who spent years in the trenches of the touring industry — watching money disappear, doing settlement math on napkins, and scrambling through group texts to find the venue address.
Jon Paul "Hogleg" Long
Co-Founder / Creative & Product
[email protected]25 years in the music industry. Founder of Galleywinter, one of the earliest online communities dedicated to Texas and Red Dirt music — launched in 2001, years before MySpace, Facebook, or Twitter. Known throughout the scene as Hogleg, JP has spent decades working alongside touring bands — not as a musician, but as the person keeping the wheels on. Handling logistics, watching money slip through the cracks, and solving problems nobody else wanted to touch. Designer, builder, and the reason TourForge exists.
Jay Long
Co-Founder / Business & Operations
[email protected]Experienced business operator running multiple companies. Brings the strategic thinking, operational discipline, and business acumen needed to turn a great product into a great company.
Affordable By Design
Built for bands that split hotel rooms
Most tour management tools price out 95% of working artists. We think that's backwards. The artists who need these tools the most are the ones who can afford them the least.
Priced for Working Artists
We're not building for Beyonce's production team. We're building for the band splitting a hotel room three ways. TourForge will always be affordable enough that a band doing 200-cap rooms can justify it.
Per-Band, Not Per-Seat
One subscription covers your whole crew — manager, merch person, sound engineer, band members. No per-seat pricing that punishes you for having a team.
Free Tier Forever
Core tour management features will always be free. Premium features like advanced analytics, PDF exports, and multi-tour management unlock with a paid plan. Start using it tonight.
Competitive Landscape
We studied every tool. None answer the real question.
"Are we making money on this tour?" No existing tool can tell you. TourForge can.
| Feature | Master Tour | DaySync | DaySheets | TourForge |
|---|---|---|---|---|
| Schedule & Itinerary | ||||
| Settlement Calculator | ||||
| Expense Tracking | ||||
| Merch Management | ||||
| Profit Projections | ||||
| Guest List Management | ||||
| Role-Based Views | ||||
| In-App Team Chat | ||||
| Per Diem Tracking | ||||
| Show-Day Alerts | ||||
| Setlist Management | ||||
| Fuel / Toll Estimation | ||||
| Sharpie Counter | ||||
| Mobile + Web | ||||
| Price | $65/mo | $5/user/mo | Enterprise | From $0 |
Market Opportunity
A $41 billion industry running on spreadsheets
The global live music market is massive and growing. The tools serving it haven't kept up. TourForge targets the underserved middle: working artists who need professional tools at accessible prices.
95% of touring artists are independent — and underserved by every tool on the market. That's our opportunity.
Traction & Roadmap
Built fast. Shipping faster.
- Core PlatformTour management, day sheets, settlements, merch tracking, contacts CRM, financial dashboard, crew tasks, onboarding
- Multi-User CollaborationInvite codes, QR join, role-based views (Manager, Band, Merch, Sound), real-time crew chat, push notifications
- Desktop-Responsive WebSidebar navigation, multi-column layouts, SVG financial charts, print-ready views for all screen sizes
- Advance Packet SuiteBand Rider editor, Stage Plot / Input List, PDF exports, Google Places venue search, auto drive times, day events
- Setlist Management SuiteSong Library, Setlist Builder, Setlist Templates, Set Time Target, play count stats, and Setlist PDF exports
- Tour Finance ToolsPer Diem Tracker with configurable daily rates, Fuel Estimation based on vehicle MPG, State-by-state toll estimation with real AAA data
- Smart NotificationsShow-Day Alerts before Load-In, Soundcheck, Doors, Set Time, Curfew. Day Event alerts. Configurable lead times per event type.
- Offline-First SyncQueue changes when signal drops, push when signal returns. Critical for rural venues and festival grounds.
- Beta Program LaunchOnboard 10-20 touring bands for real-world testing. Collect feedback, iterate, and build case studies.
- Venue MarketplaceConnect bands directly with venues. Booking requests, availability calendar, and deal negotiation built in.
Technical Foundation
- FrameworkReact Native / Expo SDK 54
- LanguageTypeScript
- PlatformsiOS, Android, Web
- DataLocal-first + Server Sync
- DatabasePostgreSQL + Drizzle ORM
- AuthOAuth + Role-based Access
- APIsGoogle Places (New)
- NotificationsExpo Notifications
- Fuel DataAAA Gas Price API
- ChartsCustom SVG Visualizations
- ExportsPDF via expo-print
- Test Coverage232 tests passing
Get Involved
The road needs better tools.
For decades the touring industry has been running on spreadsheets, group texts, and crossed fingers. TourForge was built to change that.
Better organization.
Better financial visibility.
Better tools for the people actually doing the work.
Know where the money went.
And how many Sharpies are left.